Designing scalable products with purpose

Hey! I’m Andraé, a product-focused strategist who turns complex needs into clear, evidence-led systems, journeys, and outcomes.

Currently at dunnhumby, shaping  AI-assisted governance and measurable design operations.

Let's talk
Read my CV
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bbc-internal-services-redesign

Redesigning service architecture across 10k internal pages at the BBC

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Product strategy through systems thinking

I deliver strategic co-creation from scoping to launch.

I collaborate across product, engineering, and compliance teams to map job stories, patterns, frameworks, and governance that reduce friction and support scale.

Key experience

  • Roadmap development and prioritisation
  • Journey alignment to business and user needs
  • Governance system design
  • Evidence-led risk analysis

Latest.

Royal London

Improving content operations and architecture across two insurance products.

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Smart Pension

Building user-first, regulatory-compliant services to reduce service time by 200%.

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Smart Retire

Refactoring onboarding architecture to improve comprehension and reduce tech spend.

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ux-operations-image

Developing scalable design operations for Smart Pension

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Lean delivery
with lightweight operations

I help teams build operational systems that speed delivery, align missions, and reduce risk.

Key experience

  • Product planning and sprint-level delivery
  • Intake workflow development
  • Operational playbook and ritual development
  • Project reporting and performance tracking

Let's talk.

I'm always happy and open to chat about product roles focused on systems, platform tooling, and operational clarity. 

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